Design as a process

Publié le par charlotte c.

“Meditate on the "what" and meditate more on the "how", everything depends on this last one. The "what" stays in the domain of the sense, but the "how" becomes idea”. Rudolf Steiner (German philosopher, 1861-1925)
It would seem that there is something else beyond the result, beyond the image, upstream. It’s certain.

I was speaking with two of my graphic artist friends about the way they work and how they tackle a project and both of them saw the process from a different angle: Pierre Vanni first of all likes to highlight the challenges and choices of the project before giving them form whereas as Damien Vignaux prefers to work from graphic thought processes and experimentations.

How do they respond to an order? This question is very interesting both for graphic artists and artistic managers. Some people say that "web designers are the new rock stars" but how do they work? Do they think in terms of forms or in terms of a creation process? Do they have a clear vision of the final image or does it come only from an upstream creation process? Manystuff questioned 37 graphic designers, some known, some less well known, but for who globally, even if the initial approach is not the same, all agree on one point: the search for coherence between the initial project (the order) and the final result, work which makes sense.

For the great majority, they begin with no precise idea of the result, without visualising the final image. "I barely have a clear vision of the final image, which is good, otherwise it would be boring" said Geneviève Gauckler. "I very rarely have an idea how a project is going to turn out, and for me that's half the fun" said Craig Ward. "It's much more exciting" said We Work for Them.
Amazement and making the work exciting are recurrent leitmotivs in their approach. "Surprise yourself!" said Philip Morris.
And what about the tools? From colour pencils to the computer, the possibilities are many and varied. Thus, seeing a project through to completion is a succession of experimentations, attempts, refusals or refinements. "… discover the best solution to it through experimentations" said Sam Baldwin. "Almost everything I did came from experimenting, from the creation process, trying things, looking at it, trying something else…" explained Denny Backhaus.
The pleasure of work, surprise, research and experience.

Pleasure yes, but also problems. Like a student faced with a maths problem, the graphic designer must find the best response to the problem set out in the order "I see a finished piece as a resolution to a problem" stated Sam Baldwin. For those who work as a group, the solving of the problem goes through a collective thought process, the comparison of ideas, discussion and joint work. For Madame Paris, "the creation process is an addition… a concept created by two minds at the same time… a four-handed concept". For Johan Prag, "more interesting still is giving other people - photographer, stylist… - space to reinterpret the original idea. Then taking it somewhere unexpected - expanding the limits of the original vision".
Some use images as input, taking in a constant flow of shapes, colours and ideas; this is what Travis Stearn or again Florence Tétier call to mind when she explains that she likes "to immerse herself in the pictorial universe which is the most evocative to her".

Manystuff, which daily searches the web, proposes new graphic artists for its visitors to discover and therefore new ways of tackling graphic creation. ABOUT THE PROCESS wishes to go still further in the same direction. Indeed, although today many books propose images, those which ask true questions about the creation process are few and far between. ABOUT THE PROCESS is therefore an instantaneous picture of the contemporary graphic creation process where creators can express their views: an outline of the working methods and thought processes of graphic designers today.

Charlotte Cheetham, Manystuff



Thanks to all the participant:
Sam Baldwin, 
Jean-Marc Joseph (Base), 
 Stanislas Chepurnov (BRND), 
 Hanna Nilsson (Bygg Studio),
Conor and David, 
Tim Schmitt & Johannes Spitzer ( Coolmix ), Justin Fines (Demo Design), 
Simon Dixon & Aporva Baxi (DixonBaxi), Yoann Dovier, 
Dronecorp, Daniel Eatock, Genevieve Gauckler, 
 James Falconer (Hello Jim), Pete Hughes (Workswatch), Travis Stearn ( I am Mint Condition), Hjalti Karlsson & Jan Wilker (Karlssonwilker), Corentin Pirard (Kotje), Alexandra Ruiz & Sandrine Pelletier (Madame Paris), Magnus (GrandPeople), Geoff McFetridge, Morris Philip, Craig Ward (Nowherehead), 
 Joao Machado (Ogiva design), Pleix, James Goggin (Practise), Johan Prag, 
Qian Qian, Andy Rouse ( The Graphic Aware), Xavier Encinas (Rumbero Design), 
Jason Tam (Son of Tam ), Stefanie Barth & Julie Hirschfeld ( Stiletto), Florence Tétier, Pierre Vanni, Damien Vignaux , We Work For Them, Ryan Miglinczy (Yeti vs Yeti), Denny Backhaus (Zucker und Pfeffer ).



This article was written for and served as base for the article, "reshaped", published by PingMag




Le design est une question de process.

"Médite sur le quoi et médite plus encore sur le comment, tout dépend de ce dernier. Le quoi reste du domaine du sens, mais le comment devient idée."
Rudollf Steiner (philosophe allemand, 1861-1925)

Je parlais avec deux de mes amis, graphistes, de leur manière de travailler, de leur façon d'appréhender un projet, et tous les deux envisagent ce processus différemment: Pierre Vanni aime, dans un premier temps, dégager les enjeux du projet avant de leurs donner forme , tandis que Damien Vignaux préfère partir de réflexions et d’expérimentations graphiques.
Et cette question est tout à fait intéressante: qu’ils soient graphistes ou directeurs artistique, comment répondent-ils à une commande? Certains disent que les "webdesigners are the new rock stars", mais qu'en est-il de leur façon de travailler: Lorsqu’ils créent, lorsqu’ils travaillent, pensent-ils en termes de formes ou en termes de processus de création; ont-ils clairement une vision de leur image finie, ou découle-t-elle uniquement d'un processus de création pensée en amont?
C'est ce que Manystuff a demandé à 37 graphic designers, certains connus, d'autres moins, mais pour qui globalement, même si la démarche de départ n'est pas la même, sont d'accord sur un point: la recherche de cohérence entre le projet de départ (la commande) et le résultat final, la production d'un travail qui a du sens.

Pour la grande majorité, ils partent sans idée précise du résultat, sans visualiser l'image finale. " I barely have a clear vision of the final image, which is good, otherwise it would be boring", said Geneviève Gauckler. "I very rarely have an idea how a project is going to turn out, and for me that's half the fun" said Craig Ward. "It's much more exciting" said We Work for Them.
Se surprendre, rendre son travail excitant sont des leitmotiv récurrents dans leur démarche. "Surprise yourself!" said Philip Morris.
Et la question des outils ? De l’ordinateur aux crayons de couleurs, les possibles sont multiples et variés. Ainsi, arriver au bout d'un projet est une succession d'expérimentations, de tentatives, de refus ou d'approfondissement. "… discover the best solution to it through experimentations", Sam Baldwin. "Almost everything I did came from experimenting, from the creation process, trying things, looking at it, trying something else…", Denny Backhaus.
Le plaisir du travail, la surprise et la recherche, l'expérience.
Du plaisir certes, mais aussi des « problems ». Comme un écolier face à son exercice de mathématique, le graphic designer doit trouver la réponse, la meilleure, au problème posé, à la commande. "I see a finishes piece as a resolution to a problem", Sam Baldwin. Pour ceux qui travaillent en groupe, la résolution de ce problem passe par une réflexion collective, la confrontation d'idées, la discussion et le travail commun. Pour Madame Paris, "le processus de création se fait par addition… un concept qui serait né de deux cerveaux en même temps… concept à quatre mains". Pour Johan Prag, "more interesting still is giving other people – photographer, stylist…- space to reinterpret the original idea. Then taking it somewhere unexpected- expanding the limits of the original vision".
Certains se nourrissent d’images, leur regard pris dans les flux continus de formes, de couleurs, d’idées ; c’est ce qu’évoquent Travis Stearn ou encore Florence Tétier lorsqu’elle explique qu’elle aime se « replonger dans l’univers pictural qui lui parle le plus ».

Manystuff, investiguant quotidiennement sur la grande toile, propose à ses visiteurs de découvrir de nouveaux graphistes, et donc de nouvelles manières d’appréhender la création graphique. Il s’agit, avec ABOUT THE PROCESS, d’aller, dans le même sens, et plus loin encore. En effet, alors qu’aujourd’hui les livres d’images abondent, rares sont ceux qui se posent véritablement la question du cheminement de leur création. ABOUT THE PROCESS se veut donc un instantané de la création graphique contemporaine, en laissant s’exprimer ses créateurs ; un aperçu de la méthode de travail ainsi que de la réflexion de designers graphiques aujourd'hui.

Charlotte Cheetham, Manystuff



Merci à tous les participants:
Sam Baldwin, 
Jean-Marc Joseph (Base), 
 Stanislas Chepurnov (BRND), 
 Hanna Nilsson (Bygg Studio),
Conor and David, 
Tim Schmitt & Johannes Spitzer ( Coolmix ), Justin Fines (Demo Design), 
Simon Dixon & Aporva Baxi (DixonBaxi), Yoann Dovier, 
Dronecorp, Daniel Eatock, Genevieve Gauckler, 
 James Falconer (Hello Jim), Pete Hughes (Workswatch), Travis Stearn ( I am Mint Condition), Hjalti Karlsson & Jan Wilker (Karlssonwilker), Corentin Pirard (Kotje), Alexandra Ruiz & Sandrine Pelletier (Madame Paris), Magnus (GrandPeople), Geoff McFetridge, Morris Philip, Craig Ward (Nowherehead), 
 Joao Machado (Ogiva design), Pleix, James Goggin (Practise), Johan Prag, 
Qian Qian, Andy Rouse ( The Graphic Aware), Xavier Encinas (Rumbero Design), 
Jason Tam (Son of Tam ), Stefanie Barth & Julie Hirschfeld ( Stiletto), Florence Tétier, Pierre Vanni, Damien Vignaux , We Work For Them, Ryan Miglinczy (Yeti vs Yeti), Denny Backhaus (Zucker und Pfeffer ).




Cet article a été écrit pour et a servi de base à l'article, "remanié", publié par PingMag
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Pierre Vanni




 


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Geneviève Gauckler







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Philip Morris







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Practise







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I am Mint Condition








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Damien Vignaux








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Florence Tétier








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Yoann Dovier









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Madame Paris




Publié dans Graphic'design

Commenter cet article

felipov 20/04/2007 13:29

Thanks.
looking forward to read it

felipov 20/04/2007 13:19

I tried to download the pdf.
It doesn't work
 

charlotte c. 20/04/2007 13:24

I know: I am working on itsorry!:Dcharlotte